This publication is based on my personal experience as a florist and explores why people buy flowers and the challenges they face in doing so. Through a self-led questionnaire and reflection, I identified common customer hesitations—such as avoiding asking for help—and translated them into a friendly,
visual guide.
Combining floral knowledge with emotional insight, the book uses a clean editorial layout and poetic imagery to gently guide readers through the cultural and personal meanings behind flower buying. It reimagines floristry as a quiet, reflective experience shaped by both design and emotion.
2021 Floral Reflections – A Personal Guide to Flower Buying
Publication
88 pp, 210 × 297mm
Individual Project